List Hygiene Report — Jun 10
| Group | Count | Reason | Action |
|---|---|---|---|
| 🔴 Remove now | 412 | Hard bounce | Suppress immediately |
| 🔴 Remove now | 87 | Spam complaint | Suppress immediately |
| 🟡 Win-back candidate | 631 | No open in 6 months | Add to re-engagement flow |
| 🟡 Win-back candidate | 154 | No click in 9 months | Add to re-engagement flow |
Summary: 499 contacts should be suppressed now to protect your sender reputation. 785 inactive but valid contacts are worth one re-engagement attempt before removal. Cleaning the 499 immediately should lift your average open rate by an estimated 3 to 5 percent. Re-engagement flow recommended for the win-back group.
